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Business Administration: Marketing

This guide is provided to assist students and faculty in the School of Business Administration.

Marketing Dictionary

International Markets

  • Market Research (export.gov)

    Find Country Commerical Guides and Market Research Reports. Search by country, industry, region or keyword. Some reports require registration (free).

  • Trade Data & Analysis (export.gov)

    Trade data can help companies identify the best countries to target their exporting efforts. Companies can gauge the size of the market for their product as well as develop a price strategy to become competitive.

  • Doing Business (World Bank)

    The Doing Business Project provides objective measures of business regulations and their enforcement across 183 economies and selected cities at the subnational and regional level.

Consumers & Markets

General business databases such as Business Source Complete are good sources for articles that provide demographic trends, consumer research, etc. 

  • American Factfinder
    U.S. Census Bureau demographic and economic data. Good source for local data. Search American Community Survey for current information.
  • Consumer Expenditure Survey
    U.S. Bureau of Labor Statistics data on expenditures, income and consumer unit characterisitics.
  • Find My Crowd
    Find demographics of social groups and lifestage groups, based on Nielsen Claritas segments. (Free web site.)

Free Online Sources

NationMaster -- aggregates statistics from many web sources; single best source of statistics on any country.

StateMaster -- aggregates statistics from all US States.

Agency Compile -- best free source of public relations and advertising agency information on the web; searchable by client, geography, firm, etc.

GuideStar -- best free online source of informaton on non-profits; search the company name; includes IRS 990 reports.

Data.gov -- Best single location for most government statistics; aggregates at the location level, not the spreadsheet level, in most cases. 

CIA World Factbook -- Provides background, data and demographics for nearly any country.