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Business Administration: Marketing

This guide is provided to assist students and faculty in the School of Business Administration.

Marketing Dictionary

International Markets

  • Market Research (

    Find Country Commerical Guides and Market Research Reports. Search by country, industry, region or keyword. Some reports require registration (free).

  • Trade Data & Analysis (

    Trade data can help companies identify the best countries to target their exporting efforts. Companies can gauge the size of the market for their product as well as develop a price strategy to become competitive.

  • Doing Business (World Bank)

    The Doing Business Project provides objective measures of business regulations and their enforcement across 183 economies and selected cities at the subnational and regional level.

Consumers & Markets

General business databases such as Business Source Complete are good sources for articles that provide demographic trends, consumer research, etc. 

  • American Factfinder
    U.S. Census Bureau demographic and economic data. Good source for local data. Search American Community Survey for current information.
  • Consumer Expenditure Survey
    U.S. Bureau of Labor Statistics data on expenditures, income and consumer unit characterisitics.
  • Find My Crowd
    Find demographics of social groups and lifestage groups, based on Nielsen Claritas segments. (Free web site.)

Free Online Sources

NationMaster -- aggregates statistics from many web sources; single best source of statistics on any country.

StateMaster -- aggregates statistics from all US States.

Agency Compile -- best free source of public relations and advertising agency information on the web; searchable by client, geography, firm, etc.

GuideStar -- best free online source of informaton on non-profits; search the company name; includes IRS 990 reports. -- Best single location for most government statistics; aggregates at the location level, not the spreadsheet level, in most cases. 

CIA World Factbook -- Provides background, data and demographics for nearly any country.